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Airbus Ventures invests in physical AI by simulating reality
Thursday, 7 November 2024
Bifrost’s physically accurate data generation engine provides the vast real-world scenarios crucial in rapidly training, testing and adapting models in AI and Robotics.

Airbus Ventures has invested in Bifrost AI, a Generative 3D Data platform, to meet the growing demand for AI training data and 3D simulations. Bifrost’s physically accurate data generation engine provides the vast real-world scenarios crucial in rapidly training, testing and adapting models in AI and Robotics. The $8m Series A round capital will be used to accelerate the commercialisation of Bifrost's product for heavy industries such as aerospace, maritime, manufacturing and national security.

Bifrost AI beliees that the potential for artificial intelligence in the physical domain remains untapped due to a lack of domain-specific training datasets. "More than 95% of enterprises struggle to obtain high-quality training data at scale, often pouring millions into sensor deployments and dedicating months to manual data labeling - only to face uncertain outcomes. This struggle is one of the biggest barriers to effectively implementing AI systems in the physical world," it says.

Bifrost’s software platform changes this by allowing teams to generate datasets in minutes using simulated 3D worlds. This allows teams to build new AI capabilities faster than ever, teach robots how to solve real-world problems, and adapt to new objects, tasks, and environments in hours instead of months.

Bifrost’s breakthroughs in Generative AI and 3D graphics allow users to create realistic, industry-specific data and scenarios at scale, with no 3D expertise needed. Designed for AI developers, the platform offers fully controllable real-time 3D worlds in supercharged Jupyter notebooks. Traditional 3D simulators often fail to deliver realism, while 2D generative AI lacks the nuanced control necessary for sophisticated applications. Bifrost bridges this gap with a hybrid approach, combining an unprecedented level of precision with realism. Users harness a powerful Python library to program every element of their 3D worlds, from camera movements to environmental conditions, automating and fine-tuning their simulations with ease.

“We work with some of the most technically demanding organizations in the world, solving some of the toughest problems. This includes major U.S. government organizations and leading enterprises in heavy industry. One example is NASA JPL, with whom we have been collaborating on several initiatives, including data generation engines for Moon and Mars exploration,” says Charles Wong, Co-founder and CEO of Bifrost AI.

“As AI becomes increasingly prevalent, actively deployed across commercial and defense-related applications at an unprecedented scale, Bifrost stands out as a trusted partner, ready to support teams working on advanced robotics and autonomous systems,” adds Thomas d’Halluin, Airbus Ventures Managing Partner. “We are confident that Bifrost AI will unlock exceptional value at the intersection of 3D generative AI, advanced simulation, and design, which is already being used by major U.S. government organizations and leading global enterprises in heavy industry.”

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